Legal

Privacy Policy.

Effective Date: 1st August 2026 · Last Updated: 26th August 2026

1. Introduction

M4U Makhija is engaged in the manufacture and sale of fabrics, kurtis, and related apparel and textile products through the Website m4umakhija.in. We are committed to protecting the privacy and security of the personal information of every visitor, registered user, and customer (“you,” “your,” “User”) who accesses or uses our Website.

This Privacy Policy explains what personal information we collect, how we use, store, share, and protect it, and the choices and rights available to you regarding your information. It is framed with reference to the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (“DPDP Act”), along with other applicable Indian laws.

By accessing or using the Website, placing an order, creating an account, or otherwise submitting your information to us, you consent to the collection, use, storage, disclosure, and processing of your information as described in this Privacy Policy. If you do not agree with this Policy, please do not use the Website.

2. Scope of This Policy

This Policy applies to all information collected through:

The Website m4umakhija.in and its sub-domains;
Any mobile-optimized or app version of the Website, if applicable;
Customer service communications (email, phone, WhatsApp, chat);
Any offline forms or order sheets that reference this Policy.

This Policy does not apply to information collected by any third-party website, platform, or marketplace (e.g., Instagram, WhatsApp Business, third-party payment gateways, or courier partners) that may link to or interact with our Website. We encourage you to review the privacy policies of such third parties separately.

3. Information We Collect

3.1 Information You Provide to Us

Identity & Contact Information: Full name, gender, date of birth (optional), email address, phone/mobile number, billing and shipping address, city, state, and PIN code.
Account Information: Username, password (stored in encrypted/hashed form), account preferences.
Order & Transaction Information: Products purchased, order history, order value, size/fit preferences, invoices, and communications relating to your order.
Payment Information: Billing details and limited payment-related information necessary to process your order. Full card/UPI/bank credentials are collected and processed directly by our authorized third-party payment gateway(s) and are not stored on our servers (see Section 6).
Communications: Information you provide when you contact customer support, submit a query, leave a product review/rating, or participate in a survey, contest, or promotion.

3.2 Information Collected Automatically

Device & Usage Information: IP address, browser type and version, device type, operating system, referring/exit pages, date and time stamps, pages viewed, and clickstream data.
Location Information: Approximate location derived from IP address or, where permitted, GPS/precise location if you enable location services.
Cookies and Similar Technologies: As described in Section 7 below.

3.3 Information from Third Parties

We may receive information about you from:

Payment gateway providers (e.g., confirmation of successful/failed transactions);
Logistics and courier partners (e.g., delivery status);
Marketing and analytics partners (e.g., Google Analytics, Meta/Facebook Pixel);
Social media platforms, if you choose to log in or interact with us via a social media account.

3.4 Sensitive Personal Data

We do not intentionally collect sensitive personal data such as health information, biometric data, religious beliefs, or sexual orientation. Where any such information is voluntarily shared by you (for example, in a customer service query), we will treat it with the highest level of confidentiality and use it solely for the stated purpose.

4. How We Use Your Information

We use the information collected for the following purposes:

To process, confirm, and fulfil your orders, including billing, shipping, and delivery;
To create and manage your account;
To communicate with you regarding order status, shipping updates, offers, and customer service queries;
To personalize your shopping experience and recommend products;
To process payments and prevent fraudulent transactions;
To send promotional and marketing communications, where you have opted in (with an option to unsubscribe at any time);
To improve our Website, products, and services through analytics;
To comply with applicable legal, regulatory, tax, and accounting obligations;
To resolve disputes, enforce our Terms and Conditions, and protect the rights, property, and safety of the Company, our customers, and third parties;
To conduct internal research, quality checks, and business analytics.

5. Legal Basis / Consent

We process your personal information on the basis of:

Your consent, provided at the time of registration, checkout, or opting into marketing communications;
Performance of a contract, where processing is necessary to fulfil your order;
Compliance with legal obligations, such as tax and consumer protection laws;
Legitimate business interests, such as fraud prevention and service improvement, provided such interests do not override your fundamental rights.

You have the right to withdraw consent at any time, without affecting the lawfulness of processing carried out before such withdrawal (see Section 10).

6. Sharing and Disclosure of Information

We do not sell or rent your personal information to third parties. We may share your information with:

Payment Gateway Providers (RBI-authorized payment aggregators) solely to process payments securely;
Logistics and Courier Partners to enable delivery of your orders;
IT, Hosting, and Cloud Service Providers who host our Website and store data on our behalf, under confidentiality obligations;
Marketing, Analytics, and Advertising Partners (e.g., Google, Meta) for website analytics and targeted advertising, subject to your cookie preferences;
Professional Advisors such as auditors, accountants, or legal counsel, where necessary;
Government Authorities or Law Enforcement Agencies, where required under applicable law, court order, or to protect our legal rights, prevent fraud, or ensure user safety;
Business Transferees, in the event of a merger, acquisition, restructuring, or sale of business assets, subject to confidentiality commitments.

All third parties with whom we share personal information are contractually obligated to maintain confidentiality and use the information only for the specified purpose.

7. Cookies and Tracking Technologies

Our Website uses cookies, web beacons, and similar tracking technologies to:

Enable core Website functionality (e.g., shopping cart, login sessions);
Remember your preferences (e.g., size, wishlist);
Analyze Website traffic and usage patterns;
Deliver relevant advertisements on our Website and third-party platforms.

Types of cookies used: Strictly Necessary Cookies (required for the Website to function, e.g., cart, checkout); Performance/Analytics Cookies (help us understand how visitors use the Website); Functional Cookies (remember your preferences); Advertising/Targeting Cookies (used to deliver relevant ads and measure campaign effectiveness).

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the Website, such as the ability to complete a purchase.

8. Data Storage and Security

We implement reasonable security practices and procedures, including:

SSL/TLS encryption for data transmitted through the Website;
Restricted access to personal information on a need-to-know basis;
Secure storage of passwords in encrypted/hashed format;
Regular security assessments and monitoring;
PCI-DSS compliant payment processing through our third-party payment gateway partners.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any data security incident in accordance with applicable law.

9. Data Retention

We retain your personal information for as long as necessary to:

Fulfil the purposes described in this Policy;
Comply with our legal, tax, and accounting obligations under applicable Indian law;
Resolve disputes and enforce our agreements.

Upon expiry of the applicable retention period, your personal information will be securely deleted or anonymized, unless a longer retention period is required or permitted by law.

10. Your Rights

Subject to applicable law (including the DPDP Act, 2023), you have the right to:

Access the personal information we hold about you;
Correct or update inaccurate or incomplete information;
Withdraw consent to processing at any time (this will not affect processing carried out prior to withdrawal, and may affect our ability to provide certain services, such as order fulfilment);
Request erasure of your personal information, subject to our legal obligations to retain certain records;
Nominate another individual to exercise your rights in the event of your death or incapacity, as permitted under the DPDP Act;
Grievance redressal, by contacting us as detailed in Section 14;
Opt out of marketing/promotional communications at any time by clicking “unsubscribe” or contacting us directly.

To exercise any of these rights, please write to us at the contact details in Section 16. We will respond within a reasonable time and in accordance with applicable law.

11. Children’s Privacy

Our Website and products are intended for use by individuals who are 18 years of age or older, or by minors under the supervision of a parent/legal guardian. We do not knowingly collect personal information directly from children without parental consent. If we become aware that we have inadvertently collected information from a child without appropriate consent, we will take steps to delete such information promptly.

12. Third-Party Links

Our Website may contain links to third-party websites, social media pages, or services (e.g., Instagram, Facebook, payment gateways, courier tracking pages). We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review their respective privacy policies.

13. Cross-Border Data Transfer

Certain service providers (such as cloud hosting, analytics, or advertising platforms) may process or store your information on servers located outside India. Where such transfers occur, we take reasonable steps to ensure that your information continues to receive an adequate level of protection, consistent with applicable Indian law, including the DPDP Act, 2023.

14. Grievance Officer / Data Protection Contact

In accordance with the Information Technology Act, 2000, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the DPDP Act, 2023, all privacy-related grievances and data protection queries may be directed to:

Grievance Officer / Customer Care Team
M4U Makhija (Makhija Trendz)
Address: Commercial Complex, Sarangpur, Sherkotda, Ahmedabad, Gujarat – 380002, India
Email: enquirym4umakhija@gmail.com
Phone: +91 99981 45257

We will acknowledge and address grievances within the timelines prescribed under applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The revised Policy will be posted on this page with an updated “Last Updated” date. We encourage you to review this Policy periodically. Continued use of the Website after any changes constitutes your acceptance of the revised Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

M4U Makhija (Makhija Trendz)
Address: Commercial Complex, Sarangpur, Sherkotda, Ahmedabad, Gujarat – 380002, India
Email: enquirym4umakhija@gmail.com
Phone: +91 99981 45257
Website: www.m4umakhija.in